International: Off the Shelf Podcast – Blockchain for brands

Fibo Quantum

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In brief

In our latest episodes of Off the Shelf, our Global Consumer Goods and Retail (CG&R) Industry Podcast, we discuss blockchain for brands, covering CG&R use case examples, initial considerations for CG&R businesses who are thinking about participating in a private blockchain consortium, as well as key due diligence issues to look into before signing up to a blockchain consortium.


Episode 14: Blockchain basics for brands  

In this episode, Alyssa Auberger, Baker McKenzie’s Chief Sustainability Officer and Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Sue McLean, partner in Baker McKenzie’s IP, technology and data group. They discuss blockchain basics for CG&R businesses who may be considering blockchain, whether it be to advance sustainability objectives, tackle counterfeiting issues or address other business challenges.

To listen to this episode, click here: Google Podcasts | iTunes | Spotify (11 minutes)  

Episode 15: Joining the block(chain) party 

Continuing on from the previous episode, Alyssa Auberger, Baker McKenzie’s Chief Sustainability Officer and Global Chair, Consumer Goods and Retail (CG&R) Industry Group is again joined by Sue McLean, partner in Baker McKenzie’s IP, technology and data group, to discuss some initial considerations – and in particular data privacy considerations – for CG&R businesses who are thinking about participating in a private blockchain consortium.

To listen to this episode, click here: Google Podcasts | iTunes | Spotify (10 minutes)  

Episode 16: New brand on the block(chain): consortium considerations

In the final episode of our blockchain for brands series, Alyssa Auberger, Baker McKenzie’s Chief Sustainability Officer and Global Chair, Consumer Goods and Retail (CG&R) Industry Group continues the conversation with Sue McLean, partner in Baker McKenzie’s IP, technology and data group, to discuss the key issues that CG&R businesses should be looking into when performing due diligence before signing up to a blockchain consortium, including consortium structure, governance and funding, and intellectual property, competition law issues.

To listen to this episode, click here: Google Podcasts | iTunes | Spotify (14 minutes)